Friday, March 8, 2013

Blue Fountain Media


This was the NFL youth player websites before Blue Media  redesigned it.
Blue Fountain Median is a digital agency in NYC. They design logos, branding, mobile app development, and much more. They have received press coverage from The New York Times, The Washington Post, Smart Money, and more." Some of their clients are at&t, NASA, NFL, Walt Disney, Nike, Girl Scouts of Greater New York and more.
Blue Fountain Media designed and developed the website of the NFL Youth Player Development program.  


This is the NFL youth program website after Blue Fountain designed it. This website looks so much better than the old one. It looks more professional while still focusing on kids. It is a lot easier to read and it is more visual pleasing. I love the background that they chose for the website. The old website was having trouble with getting people to sign-up for the program. People should have no problem finding how to join their program now because it is right in front of them. I also like the little sidebar picture slide to show different views of young football players. They also simplified the navigation and added a few things. The made the tab "High School Player Development" (old site) to "HS Player Development" and it saves room. I also like how they have a search bar in the header because the old site didn't have that. I am in intro to web design class and I am researching various websites and design firms.

The Results were...
  • The NFL Youth Player website's traffic increased by over 22%.
  • Time on Site increased by 150%
  • The bounce rate dropped by over 40%.
  • Q&A with Coach Miller provides readers with insider access
  • The content management system collectively saves the organization hundreds of hours per week.
  • A full-featured site provides young people a chance to see what the NFL can do for them, not only as athletes, but as productive adults.
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